Mountain Bikes, Skis and Gravity

What are 3 fun things in Vermont? Village Sport Shop has had a presence in the North East Kingdom since 1978. Since then, they have expended to include the seemingly bottomless growth in popolarity of Mountain Biking. Village Sport wanted to create a new brand identity that will help them stand out amoung some of the newer shops in town and incorporate their passion for snow sports as well as biking. They also wanted something that would look totally sweet on T-Shirts. We decided on a modern retro badge style logo with an awesome bright green highlight. The logo style gives homage to Village Sport Shop's roots but in a modern way. We expanded the brand foundation to a Website Mock Up, Online Rental Forms and Stationary.