Wakeboarding in Kuwait?
I didn't know that was a thing either until I was approached by an entrepreneur from the area. He had a few ideas for potential names of his business when we first started. We settled on the brand name "Jengu" after drawing inspiration from the namesake; a Legendary West African Water Spirit. After name exploration we set to work on developing a brand platform of Jengu's core values: innovation, a design-led philosophy and quality product. The guiding statement became “Do things Better(er).”