What is a Brand?

Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions change, and people start using the same word to mean entirely different things. Rather than asking, “What is a brand?” a better question might be, “Who is a brand?” Every brand has a persona. Think of your brand as a person. Creating a successful brand involves associating personality traits and values into a product or service. A proper brand requires an emotional element to reach these long term customers. It requires a connection beyond functionality. MHcreatives strives to create a brand that combines who YOU are with what YOU do. Take a look at some successful brand foundations on the Portfolio Page.